This is the single most important feature of your website – it MUST be search engine friendly. Countless books have been written on the subject of Search Engine Optimisation (SEO) and hundreds of companies make a healthy profit advising you on the best strategies. Some simple pointers that your website should include are as follows.
Write a descriptive title for each page of 5 to 8 words, removing as many ‘filler’ words from the title such as ‘the’, ‘and’, etc. This page title will appear hyperlinked on the search engines when your page is found. No one is ever going to search Google with your product code, so a numeric page title is not desirable!
Plan to use some descriptive keywords along with your business name on your home page. If you specialise in USB drives, and that’s what people will be searching for, don’t just use your company name ‘Demo Distributor’; use ‘USB Drives – Demo Distributor’. The words people are most likely to search on should appear fist in the title.
Make sure your key words are in the first paragraph of your body text. Search engines expect that your first paragraph will contain the important keywords for the document – where most people write an introduction to the content of the page. Don’t overdo this, however – 1.5% - 2% density for a word that should rank high is the optimum amount.
Use Keywords in Hyperlinks. Search engines are looking for clues to the focus of your page. When they see words hyperlinked in your body text, they consider these potentially important so hyperlink your important keywords. To emphasise it even more, the webpage you are linking to could have a page name with the keyword or keyphrase, such as usb_drives.html – another clue for the search engine.
Include a Site Map on your website. And avoid JavaScript and Flash navigation menus that appear when you hover over them – great for humans but search engines don’t read JavaScript or Flash.
All of these features are built into QuickOrder Portal websites as standard; please contact us for more information.
